Isn’t usability testing something you do at the very end, once the design is finished?
We don’t have time to do usability research. Won’t it slow down development?
Why do usability testing? We already know what our users want.
Isn’t usability testing expensive? We can’t afford it.
We have metrics to tell us what our users are doing. Can’t we design from that?
RESEARCH FOR BETTER DESIGN
JILL FRUCHTER | User Research & Usability Testing Consultant
Do you have a research study in mind?
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